Services

CRM, AI automation &
RevOps — all in one place

From platform selection and CRM implementation through to AI agent builds and revenue operations strategy. Scroll through or jump to the section you need.

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CRM implementation AI automation RevOps strategy Platforms Pricing

01 — CRM implementation

CRM implementation

Most CRM projects fail at configuration — wrong pipeline structure, unmapped fields, automations that don't match how your team actually works. We fix this by starting with deep process discovery before touching a single setting.

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What's always included

Written CRM strategy document before build starts
Pipeline and stage architecture design
Custom properties, workflows, and dashboards
Email and calendar integration
Team training with recorded walkthroughs
Handover documentation and go-live support

HubSpot

Sales Hub, Marketing Hub, and Service Hub. Inbound-led businesses, marketing-sales alignment, and ease of adoption.

Salesforce

Sales Cloud, Service Cloud, CPQ, and Litify. Complex data models, enterprise integrations, and industry-specific builds.

Pipedrive

Sales-first CRM for teams that want fast deployment, visual pipelines, and high rep adoption from week one.

Zoho CRM

Flexible and cost-effective. Ideal for businesses needing deep customisation without the Salesforce price tag.

CRM migrations

Full platform switches — Salesforce to HubSpot and any direction. 50,000+ records, integrations, and complete process rebuild.

Legal CRM & Litify

Litify on Salesforce for law firms — matter management, client intake, eBilling, fee-earner workflows, GDPR-compliant configuration.

02 — AI automation

AI automation that connects
to your CRM and runs itself

Most businesses have a CRM. Far fewer have AI working inside it — scoring every inbound lead, classifying every reply, routing enquiries to the right rep, and running outbound research without anyone pressing a button.

Every agent we build solves a specific, measurable problem in your sales or marketing process — connected to your CRM, logged on every contact record, and visible to your team in real time.

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What every AI engagement includes

Discovery and process mapping before any build
Agents connected to your existing CRM
Every action logged on contact and deal records
Human review checkpoints where needed
Error handling, failure alerting, and monitoring
GDPR-aware data handling throughout

The agents we build

Six agents. One revenue system.

Deploy one, several, or all six — depending on where your biggest bottlenecks are. They all connect to your CRM.

Agent 01

Signal researcher

Monitors hiring signals, funding rounds, and intent data to surface warm prospects automatically — before your competitors do. Feeds enriched contacts directly into your CRM.

ApolloClayMake.comn8n
Agent 02

Lead scorer

Scores every lead against your ICP in real time — firmographic fit, intent signals, engagement level, and role relevance. High-priority contacts surfaced to the right rep automatically.

Claude APIHubSpotMake.com
Agent 03

Message generator

Writes personalised first-touch outreach based on company context, role, and recent signals — not mail merge. Human-reviewed before send.

Claude APISmartleadHeyReach
Agent 04

Reply classifier

Reads every reply and classifies it: interested, not now, objection, unsubscribe — then routes or responds accordingly. No inbox monitoring required.

Claude APIMake.comCRM webhook
Agent 05

Inbound qualifier

Qualifies every form submission or website lead against your ICP within minutes. Qualified leads routed to the right rep or sequence. Unqualified leads handled without wasting rep time.

Claude APIHubSpotn8n
Agent 06

Inbound reply handler

Handles first-touch inbound replies — acknowledges, qualifies, and books calendar slots without rep involvement. Warm handoff with full CRM context when sales-ready.

Claude APICalendlyMake.com

How it works

Every agent connects to your CRM

01

Signal or trigger

A prospect signal, form submission, reply, or scheduled search fires the automation.

02

Claude API processes

The AI reads, scores, classifies, or writes — based on your ICP and CRM data.

03

CRM is updated

Score, classification, and action logged on the contact or deal record — visible to your team.

04

Rep gets what matters

Warm leads routed. Replies handled. Bookings confirmed. Your team only touches things that need human judgment.

Use cases by sector

SaaS

Trial-to-demo conversion

Product usage triggers lead scoring. High-intent trial users surfaced to reps within hours. Low-intent users enter nurture sequences automatically.

Lead scorerInbound qualifier
Agency / professional services

Consistent outbound new business

Signal researcher finds warm prospects. Message generator writes personalised outreach. Reply classifier handles the inbox. Reps only speak to interested contacts.

Signal researcherMessage generatorReply classifier
Legal services

Client intake qualification

Every web enquiry qualified by matter type and case complexity within minutes. Right fee-earner assigned automatically. Unqualified enquiries handled without wasting fee-earner time.

Inbound qualifierInbound reply handler
Property

Buyer and developer routing

Inbound leads scored by engagement and budget — routed to the correct pipeline automatically. High-intent leads prioritised for immediate rep outreach.

Lead scorerInbound qualifier
Data / research technology

Multi-pipeline qualification

Leads classified by buyer type and routed to the correct pipeline. Daily briefings on relevant prospects and signals — no manual research.

Signal researcherLead scorerReply classifier
Staffing

Lead qualification and routing

Inbound enquiries scored against client profile and order volume. Qualified leads auto-assigned to the right relationship manager.

Lead scorerInbound qualifier

03 — RevOps strategy

RevOps strategy

A CRM is only as good as the data model and process behind it. RevOps strategy aligns your sales and marketing teams around a shared pipeline — clean attribution, accurate forecasting, and dashboards that tell the truth.

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What RevOps strategy covers

ICP definition and GTM motion design
Pipeline stage and lifecycle stage mapping
Attribution modelling — first, last, and multi-touch
Forecasting model and pipeline hygiene rules
KPI dashboard and reporting framework
Sales and marketing alignment
01

One source of truth

Sales, marketing, and CS working from the same CRM data model — no more spreadsheet reconciliations.

02

Clean attribution

Know exactly which channels and campaigns are driving pipeline — not just traffic.

03

Accurate forecasting

Stage-based probability models and pipeline health scoring so your forecast reflects reality.

04

Reporting that works

Dashboards built for the decisions you actually need to make — not a default template.

04 — Platforms

Platform-agnostic. You choose the right tool.

No vendor referral fees. We advise based on your needs, then implement with genuine depth across all six.

HubSpot
CRM + marketing
Best for: inbound-led businesses, marketing-sales alignment
Salesforce
Enterprise CRM
Best for: complex data models, CPQ, Service Cloud, Litify
Pipedrive
Sales-first CRM
Best for: sales teams wanting fast deployment and high adoption
Zoho CRM
Flexible + affordable
Best for: budget-conscious businesses needing customisation
Make.com
Automation layer
Most AI agent workflows. Fast, excellent CRM connectors.
n8n
Advanced automation
Complex branching logic, GDPR data residency, self-hosted.

05 — Pricing

Honest, scoped-to-fit pricing

Every project is scoped before a price is agreed. Every quote includes a breakdown of what's in scope, what's excluded, and what would trigger additional cost.

AI readiness audit
£75

A structured review of your CRM and automation setup. Honest written findings on what's working, what isn't, and where AI could make a difference.

CRM health and pipeline review
Automation gap assessment
Platform fit recommendation
Written findings within 48hrs
If your setup is already in good shape, we'll tell you that too.
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Most common starting point
CRM implementation
From £3,500 scoped per project

Strategy, architecture, configuration, workflows, and team training. Complex builds scoped and quoted separately.

Strategy document and architecture design
Pipeline, property, and workflow build
Email and calendar integration
Team training and handover documentation
Every project scoped before price agreed — you'll always know what's included.
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Ongoing support retainer
From £800 /month

Flexible monthly access to senior CRM and AI expertise — admin, optimisation, new automations, and troubleshooting.

Defined monthly hours, no lock-in
CRM admin and workflow updates
New automation and agent builds
Priority response for urgent issues
Scope and hours agreed upfront each month.
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